Project Overview
This project came across my desk to design pages for PetArmor. The ask was to deliver a new applicator, text messaging, and compare & save landing pages for the PetArmor website. Our main goal was always to drive sales, so I needed to make headlines for sales large and prominent.
My Role
I led the UI/UX design, visual design, and interaction design on all of these projects.
I collaborated with a Digital Marketing Director, Category Marketing Team, Sales Team, Regulatory and Legal Teams, and a copywriter.
I collaborated with a Digital Marketing Director, Category Marketing Team, Sales Team, Regulatory and Legal Teams, and a copywriter.
Design Process
Sketches & Wireframes
![](https://cdn.myportfolio.com/a319f24bc12861e41d56333fa9fa009f/a2d4dfd4-5a4d-4e6a-a28d-73051337ce4c_rw_1920.png?h=e996a64ffead441650eb9ec564eac251)
Final Design
![](https://cdn.myportfolio.com/a319f24bc12861e41d56333fa9fa009f/28d4aeba-f6c9-49f2-8a85-8e493e1cffe0_rw_3840.png?h=ecead15b12d8e68c95ab499882ec6167)
![](https://cdn.myportfolio.com/a319f24bc12861e41d56333fa9fa009f/261ee58a-176c-4e2e-8195-d540621bab77_rw_3840.jpg?h=82d396191366c3b6a1827d1068ea68cf)