Role: Art Direction, Illustration, Design, Campaign Development
For the Spring 2025 collaboration between RSVLTS and the National Baseball Hall of Fame, I led the creative execution from concept through launch—celebrating some of baseball’s most legendary players through bold, story-driven apparel design.
The collection honored icons like Ken Griffey Jr., Cal Ripken Jr., Ozzie Smith, and Randy Johnson, translating their historic careers into wearable storytelling.
Motion Asset From Launch Email
Launch Email
Teaser Email
For this campaign, I illustrated three TLB hats and one KUNUFLEX™ button-down shirt, designed the Ken Griffey Jr. “Sweet Swing” crewneck tee, and directed two freelance illustrators to create two additional button-downs. I worked closely with the National Baseball Hall of Fame to secure approvals on all product designs and marketing assets, while also curating legacy RSVLTS products to merchandise alongside the new collection. Campaign deliverables included teaser and launch emails, social media assets, homepage and collection page graphics, paid media and display ads, and a campaign video.
Organic Social
