
Role: Art Direction, Illustration, Design, Campaign Development
For the Spring 2025 collaboration between RSVLTS and the National Baseball Hall of Fame, I led the creative execution from concept through launch—celebrating some of baseball’s most legendary players through bold, story-driven apparel design.
The collection honored icons like Ken Griffey Jr., Cal Ripken Jr., Ozzie Smith, and Randy Johnson, translating their historic careers into wearable storytelling.



Responsibilities
• Illustrated 3 TLB hats and one KUNUFLEX™ button-down shirt
• Designed the Ken Griffey Jr. “Sweet Swing” crewneck tee
• Designed 2 additional KUNUFLEX™ button-down shirts by hiring and directing two freelance illustrators
• Worked closely with the National Baseball Hall of Fame to secure approvals on all product designs and marketing assets
• Curated legacy RSVLTS products to merchandise alongside the new collection
Campaign Deliverables
• Teaser Email
• Launch Email
• Social Media Assets
• Web Graphics (Homepage, PDP, Collection Pages)
• Paid Media + Display Ads
• Campaign Video Assets








Product Highlights
Hats
• Ozzie Smith “The Wizard”
• Ken Griffey Jr. “The Kid”
• TLB Legacy Baseball Hat
Tee
• Ken Griffey Jr. “Sweet Swing” Crewneck Tee (Designed)
Shirts
• Cal Ripken Jr. “The Iron Man” KUNUFLEX™
• Home Run Heroes KUNUFLEX™
• Randy Johnson “The Big Unit” KUNUFLEX™










This campaign was a balance of nostalgia, precision, and fan-first creativity—bridging Hall of Fame legends with modern design sensibilities for an unforgettable Spring 2025 drop.