Project Overview
PetIQ needed a co-branded website to communicate the benefits of our CAPSTAR and NEXTSTAR family of products. The current site only reflected the CAPSTAR material, and we needed to include the new NEXTSTAR topical product. One issue was that we had a regulatory need to define CAPSTAR as an FDA product and NEXTSTAR as an EPA product. We also wanted to carry campaign messaging for each product.
My Role
I was the Creative Director on this project and led the UI/UX design, visual design, and interaction design of this website. I collaborated with a front-end web designer, copywriter, and legal and regulatory teams to complete this project.
Design Process
Site Map
Sketches
Wireframes
Final Website Design
