Post-COVID version with shot footage of PetIQ employees.
Created during COVID lock-down using AdobeStock.
Design & Execution
I took the campaign from concept sketches to live digital execution—designing and building the site within WordPress using Divi, prototyping in Adobe XD for seamless user experience, and scaling components across Amazon, Target, and Walmart brand stores. Purple and orange accents became our visual anchors, layering emotion and energy throughout layouts, photography, and interface touches. This created a cohesive digital ecosystem—in the web, video, and retail spaces—that elevated Sentry’s presence and unified its messaging across every platform.
SENTRY Cat Collar How-to-Apply Video
Created during COVID lock-down using AdobeStock.
Post-COVID version with shot footage of PetIQ employees.
The Sentry website combines lifestyle imagery, clear product information, and responsive UX design to guide pet parents confidently from discovery to purchase.
Website
The Sentry website was designed and built to give pet parents a clear, trustworthy path to information and products. I created responsive layouts in Adobe XD and built them in WordPress with Divi, balancing educational content with strong calls to action. The “Why Sentry?” section reinforced credibility through research-backed storytelling, while the Pet Healthcare Blog provided ongoing resources for anxious pet owners. By structuring navigation around “For Dogs” and “For Cats,” the site made it easy for users to find relevant calming solutions while staying consistent with brand standards and regulatory requirements.
Amazon Storefront
The Amazon Brand Store was redesigned to mirror the visual system created for the website while adapting to platform-specific guidelines. I streamlined product cards, comparison modules, and subscription messaging so pet parents could quickly understand the benefits of collars, diffusers, and sprays. Key visuals and purple brand accents carried over to ensure recognition and consistency, while layouts emphasized ease of navigation and one-click purchasing.
The Sentry Amazon Storefront extended the digital identity into e-commerce, delivering cohesive layouts and subscription messaging optimized for conversion.
Sentry Pet Care: Brand-Centric Digital Redesign
Led global video, UX, and retail brand design efforts for Sentry’s calming collars. From clever video work-arounds during COVID lockdown to multi-platform rollouts across web, social, and e-commerce, I ensured visual and experiential consistency every step of the way.
