Early wireframes laid out the subscription journey—guiding users from price comparison to one-click purchase.
My Role
I led UI/UX strategy, visual and interaction design, and implementation for the Amazon Brand Store and individual product pages. My approach involved working closely with the Digital Marketing Director, Category Marketing, Sales, and Regulatory & Legal teams to ensure clarity, compliance, and visual impact.
Design Process
Initial Sketches & Wireframes
Initial Sketches & Wireframes
I began by mapping the customer journey and sketching wireframes focused on intuitive navigation, prominent cost-savings highlights, and seamless purchasing flows.
Final Visual Design
The final Amazon pages were clean, responsive, and conversion-focused. Key elements included streamlined product layouts, bold messaging about subscription savings, and mobile-first features like visible action buttons for quick adds to cart or subscribe options.
Final mockups showcase streamlined product cards, clear savings messaging, and adaptive mobile touchpoints to encourage immediate action.
Impact
The redesigned Brand Store successfully conveyed cost-saving benefits, educated pet parents, and simplified the path to purchase. By aligning design with business strategy and delivering a compliant, mobile-optimized experience, we improved customer engagement and conversion potential across Amazon’s platform.
Gallery Summary
PetArmor — Brand Store & Product Page UX
PetArmor — Brand Store & Product Page UX
Led the UX and visual design for the PetArmor Amazon Brand Store and product pages, optimizing subscription messaging and one-click purchase flows through clean, mobile-first design.