PetArmor Applicator Launch: Omni-Channel Campaign

As Digital Creative Manager at PetIQ, I led the launch campaign for the new PetArmor applicator, a flea and tick protection solution for dogs and cats. My role was to guide the creative strategy and execution across multiple channels, ensuring pet owners clearly understood the applicator’s benefits while reinforcing brand trust.

Approach

We built an omni-channel campaign designed to meet customers where they were—Amazon storefronts, social media, branded websites, and in-store visuals. The creative direction combined lifestyle storytelling with product education, balancing clarity with emotional resonance.

PetArmor Website

Amazon Store Front

Execution

Video: Directed and produced a product explainer showcasing the applicator’s ease of use.

Amazon & Web: Designed storefronts and responsive product pages in WordPress and Amazon’s platform, emphasizing simple navigation and benefit-driven layouts.

Social Media: Delivered carousel posts, banners, and motion graphics tailored for Facebook and Instagram, highlighting both lifestyle imagery and product function.

Illustrations: Created custom diagrams to show step-by-step applicator use, adaptable for digital and print.

Amazon Product Page

PetArmor Flea and Tick Topical Illustrated Instructions

PetArmor Flea and Tick Shampoo Illustrated Instructions

Showcases the benefits of the new applicator.

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