Project Scope
I developed every piece of the brand experience—custom illustrations, brand guide, PowerPoint layouts, website design, and printed collateral—ensuring a coherent and elevated look across all touchpoints.
Website Design
The website designs brought the new identity into a responsive digital environment. Both desktop and mobile layouts emphasized clean navigation, bold typography, and calls-to-action designed to convert prospective clients into inquiries.
Brand Boards & Color Palette
These early brand boards established the foundation of YES! Your Exceptional Space’s identity, including logo applications, photography style, and a bold color palette of navy, green, and purple. The clearspace guidelines ensured consistent usage across all applications.
Logo Variations
A full set of logo treatments was developed, giving the client flexibility for both large-scale signage and digital placements. The variations balanced the bold “YES!” mark with the secondary tagline, “Your Exceptional Space,” creating recognition at a glance.
Printed Collateral
The printed collateral extended the brand into physical touchpoints. Brochures and client-facing documents were designed to highlight services, value propositions, and customer benefits while reinforcing the consistent look and feel of the brand.
Presentation Templates
Branded PowerPoint templates ensured the new identity carried through into client presentations. The layouts combined clean photography with structured content blocks, making it easy for the team to deliver a polished message every time.
Illustration Concepts
Hand-drawn illustrations were used to visualize how client spaces could be transformed through staging and design. These quick sketches became a practical tool for communicating ideas, allowing clients to see potential modifications before they were complete.