Approach
The design was centered around the bond between pets and their owners. Photography, messaging, and layout choices were carefully selected to convey trust, compassion, and relief for anxious pets and their families. Purple was established as the anchor color across the site to reinforce brand recognition, paired with white space and lifestyle imagery for a clean and approachable feel.
Navigation was restructured around “For Dogs” and “For Cats” to make it easier for pet parents to find relevant products and resources. The “Pet Healthcare Blog” and “Why Sentry?” sections were designed to showcase educational content, expert partnerships, and the brand’s long-standing credibility.
I designed testimonial pop-ups to highlight authentic customer reviews. These served as trust signals within the shopping experience, reinforcing product credibility and encouraging conversions.
This landing page positioned Sentry as a trusted leader in pet behavior solutions. I combined lifestyle photography with clear product benefits and compliance-approved copy, creating a warm, approachable tone while still educating pet parents.
Execution
The site was designed in Adobe XD and built in WordPress with responsive layouts to ensure a consistent experience across desktop, tablet, and mobile. Each page balanced promotional content with informative storytelling, including customer testimonials, product explanations, and training resources.
Interactive product pages highlighted calming collars, sprays, and diffusers with clear “Buy Now” calls-to-action, while the blog delivered actionable advice on pet behavior. Testimonials were integrated as a design element to reinforce trust and consumer satisfaction.
Impact
This redesign gave Sentry a modernized online presence that elevated both its credibility and approachability. By focusing on the relationship between pets and their owners, the site helped build emotional resonance while simplifying product education and purchase paths. The result was a cohesive, engaging website that supported both sales goals and long-term brand trust.
The Pet Healthcare hub page highlighting articles and guidance on pet behavior and health.
The product category page for cats, featuring calming collars, diffusers, sprays, etc.
The homepage showing anxious pets messaging, product benefits, and lifestyle photography.