We kicked off with a hero video that set the tone, then created vertical cuts for social to boost reach and performance.
Strategy
In 2024–2025, we teamed up with Disney to reintroduce The Muppets through a full-scale, multichannel campaign that spanned video, social, paid, and email. Every moment was built to celebrate The Muppets’ humor, nostalgia, and heart, creating excitement that carried from teaser to launch to seasonal drops. We mapped every step of the fan experience, using teasers to spark curiosity, launches to deliver storytelling and product reveals, and follow-up content to keep audiences engaged long after release. Instead of one big drop, we built a steady rhythm of seasonal moments—Christmas, Valentine’s, and new collections—each with its own creative twist but all united by The Muppets’ playful tone. A flexible creative system made it possible to adapt across channels, blending warm, nostalgic visuals for The Muppet Christmas Carol with bold color and humor for the Valentine’s collection.
Social Media - Muppets
Organic posts teased upcoming products and showcased character personality. Paid ads used carousels, short-form clips, and dynamic creative to drive conversions across fan segments and new audiences.
Paid Media - Muppets
Email Campaign - Muppets
Teaser emails hinted at what was coming. Launch emails spotlighted products and drove urgency. Follow-ups featured holiday gifting and Valentine’s ideas to keep momentum rolling.
Holiday & Valentine’s Highlights
Organic Social - Muppets Valentines
Lighthearted and witty. We celebrated love with classic character pairings and product moments that invited fans to “share the Muppet love.”
Organic Social - The Muppet Christmas Carol
Built around nostalgia and joy, this campaign featured cozy visuals, warm tones, and family-focused storytelling.
Paid Social - The Muppet Christmas Carol
Results
Teaser content doubled engagement compared to single-phase launches, while paid ads performed strongest with humor-driven creative and familiar character cues. Seasonal drops kept traffic and sales steady across multiple months, proving how flexible storytelling and a strong creative identity can carry a legacy brand into fresh territory.