When 1960s sci-fi trading cards invade your wardrobe, you get our Mars Attacks campaign. RSVLTS partnered with Topps to reimagine the original cards as a collection of shirts, tees, and hats, using the bold reds, yellows, greens, and blacks as our guiding palette. A glowing desert cast in blue light set the stage, complete with 3D saucers hovering above to finish the invasion. For the first time, RSVLTS branding was integrated directly into the apparel designs, a detail fans quickly noticed, helping the campaign reach 330K+ inboxes, drive $60K+ in email revenue with a 67% open rate, and generate buzz amplified by the fan community.
VIDEO
Email + App
We launched in two waves. A teaser email introduced a single shirt to insiders, creating anticipation and early sales. The next day, a launch email revealed the entire collection through a GIF that cycled every piece. Together, the two sends generated more than $60,000 in attributed revenue and outperformed industry benchmarks with open rates above 66%.
Teaser first, invasion second. Fans loved the GIF reveal.
Social + Paid
Meta ads kept the campaign visible across Facebook and Instagram. At the same time, RSVLTS Insiders — our most passionate fan community — became our best promoters. They shared reactions, posted photos, and pushed the campaign further than media spend alone. Their response fueled follow-up promotions that cleared inventory quickly.
PAID
WEB
Lessons Learned
The campaign was a creative success but not without challenges. Our photography setup created inconsistent gradients and lighting, which reminded us that technical execution shapes fan perception. We took those lessons forward by refining backdrops, standardizing lighting, and testing early for stronger consistency.
The Impact
Mars Attacks showed how heritage design and brand storytelling can collide to create excitement and deliver results. Nostalgia, creativity, and community came together to make this invasion a hit.