Campaign Overview
This campaign celebrated the bold personality of Guy Fieri by launching the official Flavortown x RSVLTS collection. The creative strategy pulled directly from Guy’s signature style — vibrant graphics, bold typography, and high-energy photography — to bring his brand to life across email, social, web, and paid media.
Email Campaigns
We started with email, building out a hero that rotated through multiple product shots to highlight the full collection. Alongside RSVLTS branding, we incorporated Guy’s voice and visual cues — flames, bold textures, and playful messaging — to create an unmistakably Flavortown experience.
Email hero cycling through collection highlights, styled with Guy’s bold brand elements.
Launch email design with motion graphics, clear CTAs, and collection highlights.
Product Features
Photography showcased individual products such as button-ups, aprons, hats, and accessories. Each product was presented with lifestyle shots and close-ups, reinforcing the energy of the collection while showing versatility.
Social Media Strategy
For social, we built looping carousels that could continuously cycle through products, giving fans a quick-hit overview of the full line. To extend the campaign, we also developed composited images of Guy alongside in-house RSVLTS photography, merging his personality directly into our creative.
Caption: Social carousel assets created for looping posts, blending Guy’s branding with in-house photography.
Paid Social
Paid social assets leaned into bold graphics and high-contrast layouts to stop scrolling thumbs. These creatives repurposed product photography, campaign imagery, and Guy’s likeness for a consistent but eye-catching look.
Web & Collection Banners
The campaign extended to RSVLTS.com with collection banners, homepage features, and app assets. These tied the full experience together, ensuring customers saw Guy’s branding at every digital touchpoint.
Outcome
By carrying Guy Fieri’s distinct personality across every channel, this campaign delivered a cohesive Flavortown experience — playful, bold, and impossible to miss.
Paid social ad designs optimized for reach and engagement.
