For this launch, we set out to make Godzilla’s world feel larger than life. By scaling our models into stylized cityscapes, blending practical photography with composite environments, and crafting high-energy assets across email, social, and web, we built a campaign that matched the intensity and personality of the brand.
Video Assets
For video, we kept the approach bold and simple: models were shot against a traditional red backdrop to give each design maximum contrast and clarity. The clean studio lighting and tight framing put the focus squarely on the product, the texture, and the energy of the models. These clips served as high-impact anchors across social, email, and site placements.
Launch Email: Gif
Launch Email: Part 1
Launch Email: Part 2
Teaser Email
Email + Multichannel Campaign Overview
The overarching concept was scale — making the collection feel larger than life. We created composites that placed our models inside a stylized cityscape, not as destructive monsters but as towering giants woven into the environment. One model’s spontaneous roar became the perfect teaser visual, grounding the campaign with personality and authenticity.
We built multiple email layouts and a strong rotation of GIF assets to highlight every piece in the collection. This allowed us to showcase key details, pattern callouts, and fabric movement while giving the channel variety. We were also able to incorporate the Japanese RSVLTS logo, adding an authentic nod to the legacy of Godzilla.
Organic Social Campaign
For organic social, we focused on giving each product its own hero moment. We developed a custom frame system using a darker, tonal version of each pattern to create contrast with the model photography. This approach allowed the shirts to pop while showcasing the artwork itself.
We paired each frame with the product’s naming convention and introduced a border style inspired by traditional Japanese poster design. This gave the series cohesion while reinforcing the cultural influence behind the collection.
The final grid delivered a high-energy mix of personality, pattern detail, and brand storytelling.
Paid Social Campaign
Our paid social strategy centered on creative range so Meta’s algorithm could optimize toward the strongest visuals. We produced multiple conceptual directions: oversized shirts moving through water, giant models within a shrunken cityscape, layouts with cracked concrete and burnt-edge textures, and clean stacks with pattern callouts.
Each asset was designed in both 1080×1080 and 1080×1920 formats for full placement compatibility. Pattern callout bubbles highlighted key artwork details, ensuring the storytelling held up even in fast-scroll environments.
This mix of high-contrast concepts and flexible formats drove strong performance across audiences.
Website Banners
To connect the entire experience, we extended the “giant models” concept into the website through large-scale composites placed over a miniaturized cityscape. Using lighting and atmospheric perspective, we blended each model naturally into the world, giving the banners a cinematic presence that matched the tone of the launch.
These banner variations gave the site a cohesive campaign identity, reinforcing scale, ambience, and theme across the RSVLTS ecosystem.