Overview
I led the redesign of the ADVECTA website, a flea and tick protection brand for cats and dogs. The goal was to create a clear, user-friendly experience that guided pet owners toward products while also offering helpful health resources.
Responsive design showcased across desktop, tablet, and mobile.
Homepage design with clear navigation for dogs and cats, supported by lifestyle photography and educational content to build trust and guide pet owners toward the right products.
Approach
The navigation was structured around “For Dogs” and “For Cats,” with a dedicated “Why ADVECTA” section to highlight brand trust, pet health tips, and FAQs. To create a cohesive branded feel, we applied a bold red accent across collars, hats, and wardrobe in photography, much of which was sourced from stock.
Execution
The site connected to the larger PetIQ family of brands, including Capstar, Minties, Nexstar, PetArmor, Sentry, Sergeant’s, and VetIQ. Designed and prototyped in Adobe XD, the build was completed in WordPress using the Divi theme and tested extensively across desktop, tablet, and mobile for responsiveness and consistency.
Impact
This project was one of fourteen brand websites I reworked in 2021, helping to deliver a modernized and consistent online presence across the PetIQ portfolio.